Discover the story captivating by Clément Dupont, an engineer from Villeurbanne who created a revolutionary machine capable of arousing emotions thanks to carefully selected aromas. Collaborating with an ambitious supermarket manager, Clément tests his invention, offering unique sensory experiences that revive deep memories. But when enthusiasm turns to addiction and complaints arise, Clement must navigate the murky waters of ethical dilemmas. Follow his journey to redemption as he transforms his invention into “BUYME,” an innovative app that balances technology and moral responsibility. An exploration fascinating links between memory, emotion and ethics.